New Energy is chocolate containing little fat and lots of energy. New Energy was launched in 1991 and was then developed in collaboration with the Norwegian Sports Academy.
The chocolate contains less fat and more energy than regular chocolate. New Energy contains an optimal balance of carbohydrates, fat and protein for active use. The chocolate has an almost twice as high energy content of carbohydrate that plain chocolate, and half as much fat. It therefore provides a quick powerup, while also providing New Energy full caramel and chocolate satisfaction.
It is therefore very well when you need extra energy, easy on the go or when you fancy a good chocolate.